The New Loyalty Landscape
Retailers with comprehensive loyalty programs are uniquely positioned to succeed in a post-pandemic world. But with many U.S. consumers still anxious about their financial and physical health, companies must rethink their loyalty programs and ensure they’re offering members sufficient value.
With this in mind, we created a guide to help retailers navigate the shifting customer loyalty landscape.
In this guide, you’ll learn:
- How new consumer shopping behaviors brought on by the pandemic have impacted expectations for loyalty programs.
- Ways to form meaningful connections with customers through personalized loyalty experiences.
- The importance of offering loyalty benefits that create immediate value for members.
- Why forming partnerships to develop exclusive benefits can help your company’s loyalty program stand out from competitors.
Despite the widespread availability of coronavirus vaccines in the U.S., many consumers say the pandemic has permanently changed their shopping habits. Download our guide to learn how you can adapt your loyalty program to meet the changing expectations of consumers in 2021 and beyond.