Meet the 4 new types of shoppers

Shoppers are beginning to return to stores - but they aren’t the same shoppers retailers are accustomed to.

In the midst of coronavirus, consumers have new priorities and new expectations around in-store shopping. For many, health and safety are the most important factors, while others crave a familiar pre-pandemic experience.

Download our new eGuide featuring exclusive data on the four types of shoppers that retailers must now focus their customer experience on – including insights on how they think, what they want, and how to get them feeling safe to spend in stores again.